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Everyone involved can be made aware of the time-critical information/situation in a matter of minutes. If recipients want to reply to the message, they can easily and quickly do so. It works like magic.
Emergency Communication Plan: Peace of mind for organization administrators
People aren't always going to be sitting in front of a computer to get an urgent email message. But if they aren't, the chances are that they may be within reach of their home, cell, work phone or PDA enabling them to get the time-critical information.
The unfortunate reality today is that no organization can be assured that a serious threat to safety won't ever occur. And that's why in an emergency situation, you can now instantly contact people on any, or all, of their communication devices to increase the likelihood of reaching them sooner than later with the urgent news.
If an emergency or other time-critical situation arises, you are ready and able to let people know immediately in a variety of ways. In an emergency, staff should be concentrating on how to mitigate the situation—not worrying about how to  let people know about it.
Phone trees are a thing of the past; "On the Fly" messaging gets the word out to people now!
When the team bus is still 50 miles away and going to be an hour late getting back home, the coach can let all of the team members' parents know within a couple of minutes by making just one call from her cell phone.
When the board meeting or worship service time or venue has to be changed at the last minute, it's as easy as pie to let everyone know—from anywhere—one phone call or one mouse click does the trick
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